top of page
  • Writer's pictureSebastian Boll

Case Study: Empowering KaSa Cosmetics - A Migration Success Story

🔍 Background and Context KaSa Cosmetics, a renowned cosmetics brand led by Karl Henrich, offers a unique anti-transpirant that stops excessive sweating for days. With a proven product and a loyal customer base, KaSa Cosmetics aimed to enhance its online presence and improve user experience (UX) to attract new clients.


🎯 The Challenge and Opportunity KaSa Cosmetics faced the challenge of moving from Magento 2 to Shopify to elevate its online store's performance. The objective was to unlock the platform's potential and create a seamless shopping experience for customers.


🏆 Objectives - Gaining New Clients The primary focus was on achieving a better conversion rate (CR) and UX with the upgraded Shopify store. Additionally, KaSa Cosmetics sought to streamline order management and reduce administrative burden, ensuring a delightful shopping journey for all customers.


👥 Target Clients The target clients for KaSa Cosmetics were men and women seeking a reliable anti-transpirant solution to combat excessive sweating.


📊 Data and Evidence The migration to Shopify brought remarkable results for KaSa Cosmetics. The conversion rate surged from around 2% on Magento 2 to an impressive 4.73% on Shopify. Moreover, the new platform enabled a 34% reduction in administrative time by enhancing order handling capabilities.


💡 Marketing Tactics The migration journey was accompanied by a well-crafted marketing strategy. The Shopify theme underwent SEO optimization, and strategic keywords were implemented to improve organic search visibility. Professional product feeds were set up on Google Merchant Center, while Performance Max campaigns delivered an exceptional average return on ad spend (ROAS) of 300%.


💪 Demonstrating Expertise and Value Our collaboration with KaSa Cosmetics showcased our expertise in e-commerce migration, resulting in a seamless transition to Shopify. Our tailored approach ensured a customer-centric store, emphasizing UX, conversion rate optimization, and effective SEO/SEA strategies.


🌟 What Sets KaSa Cosmetics Apart KaSa Cosmetics stands out in the cosmetics industry for its unique and effective product that has positively impacted countless customers since 2016. Our migration efforts aligned with their commitment to delivering excellence.


🔑 Key Takeaways for Future E-commerce Growth This case study demonstrates the significance of a well-executed migration strategy. Together with KaSa Cosmetics, we leveraged Shopify's potential to create an unparalleled shopping experience and drive growth.

0 comments

Recent Posts

See All

Comentarios


bottom of page